Fun & I prioritizes direct management business and checks if it can grow into a franchise.
Purpose of Direct Management Business
![](https://www.funniglobal.com/wp-content/uploads/2021/08/directly-managed-business-01.jpg)
Direct management of all Fun & I brands are conducted in priority.
![](https://www.funniglobal.com/wp-content/uploads/2021/08/directly-managed-business-02.jpg)
Franchise business is not proceeded before its optimization.
![](https://www.funniglobal.com/wp-content/uploads/2021/08/directly-managed-business-03.jpg)
Stores are operated as a test shop before the actual franchise business.
![](https://www.funniglobal.com/wp-content/uploads/2021/08/directly-managed-business-04.jpg)